It was a great honour to be the Illustrator in Residence for Hay Festival 2025!

This included the creation of the programme cover, site map, and on-site branding for the festival

I always knew I wanted to incorporate the atmosphere of the festival with the beautiful surroundings of Hay-on-Wye. Using mixed media and collage, I wanted the method to reflect this. Creating small vignettes and scenes, which then build to make a broad picture, highlighting small moments people can experience during their time visiting. Colour in particular is a big part of my process when image making, and I particularly loved using the brand colour palette for this image too!

I was then asked to create the programme cover for Hay Winter Festival - which would be used on the brochure and poster for the smaller wintery event, also held in Hay-on-Wye. As with the Summer festival, vignettes and spots were pulled from the main image to be used in other printed material, and publicity.